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Effective Communication

Communication is a field bedevilled by misguided perceptions. Many think it’s about glossy corporate images and the perfect 'spin'. On the contrary, the most effective communication stems from authenticity. To truly connect with your audiences, you'll need to dig deep and communicate empathetically in order to achieve mutual goals.

B’ spoke is a repository of real-world communication advice, analysis and related musings.

8-min read

Most executive teams understand that organisational change can be hard, no matter the circumstances. However, they often forget that the success of any change hinges on how well it's communicated. Are you making change even harder for your team by communicating badly? Whatever the context, both the emotional and informational components of change management are […]

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8-min read

While 'authenticity' seems to have become a buzzword in recent years, few people truly understand what it means in the context of executive communication, be it during a media interview or a dialogue with stakeholders. Many reach for superficial definitions such as 'being yourself', but what does 'being yourself' really mean? To showcase their authenticity, […]

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3-min read

Communicating complexity is challenging, especially when presenting information to people who know nothing about your area of expertise. On top of this, audiences today are unrelentingly assaulted by data. As a result, they tend to have much shorter attention spans and much lower thresholds for complex ideas. Demand for data scientists is indeed growing faster […]

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5-min read

A person's first few media interviews are typically marked by anxiety. Aside from the stress that comes before and during the interview, even more extreme emotions such as shock and/or distress often set in when they view or listen to the final product. The usual reaction is, "But I said so much more than that […]

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